Influencer Marketing + Building Organic Online Communities on October 25 in SF


Friday, October 25, 2019
12:00 - 1:30 pm
Stilobox Lunch & Learn at Galvanize
44 Tehama St.; San Francisco, CA

 Sign Up on Eventbrite 

We will cover the following:

  • Building a Community in today's digital world
  • Influencer Marketing: paid, partnerships and unpaid
  • Tips and Tricks for building UGC ("User Generated Content")
  • Leveraging your community to gain insights, build trust and and spread the word
  • Building micro communities within your larger community
  • Do's and Don'ts of Instagram

About: Theresa Piasta, Founder & CEO, Puppy Mama

Before founding Puppy Mama, Theresa Piasta was a Vice President at J.P. Morgan—spending six total years in the Investment Bank and Sales & Trading businesses at two Wall Street banks. Prior to that she served as an Army Captain in a Field Artillery Brigade. During her fourteen-month Iraq deployment in 2008, Theresa led a large team to defend thousands of soldiers and contractors residing on Forward Operating Base (FOB) Delta near the Iranian border. She was awarded the Bronze Star Medal for her service.

About Puppy Mama

Puppy Mama is leveraging technology to deliver community and convenience to dog moms around the world so that they may live a more connected and joyful dog-friendly lifestyle. Together, the Puppy Mama community is advocating for a more dog-friendly world and for the healing power of canine therapy.

We would love for you to join us!


"Raising a Doodle: Heartwarming Stories from Dog Parents Around the World" is an example of building a Micro Community within a community:
"As an Iraq War Veteran on my own health journey, I wanted to put my heart into a book that brings simple joy and happiness to the world. After reading hundreds of beautiful stories submitted to us from Doodle parents, Audrey and I co-wrote “Raising a Doodle’ to ‘bottle up’ and share those joyful experiences. We also interviewed veterinarians, dog trainers, and groomers to provide practical tips for you to care for and raise a healthy and happy best friend. So whether you’re about to embark on the adventure that is puppy parenthood or you’re an old pro, we hope this book provides you hours of smiles. Your purchase will also help us raise funds to train service dogs for military veterans in need."