Enhancing Dog Health & Wellness: We are Partnering with At Attention Dog Training to Educate Dog Parents!

SAN FRANCISCO, CA November 5, 2019 -- Puppy Mama, a pet-tech company enhancing the lives of dog moms around the world, and At Attention Dog Training®, King of Prussia’s Force-Free and Fear-Free Certified dog training facility, announced that At Attention Dog Training CEO and U.S. Army veteran David Shade collaborated with Puppy Mama in their new book, “Raising a Doodle: Heartwarming Stories from Dog Parents Around the World” which was released on November 4 by SparkPress publisher.

"Training Your Doodle" – Raising a Doodle

About Puppy Mama and At Attention Dog Training Collaboration

Author Theresa Piasta and Dog Trainer David Shade met in 2018 via an event hosted by Bunker Labs, a 501(c)(3) non-profit dedicated to helping new veteran entrepreneurs start their own business, and they have been partnering ever since!

Both Puppy Mama and At Attention Dog Training are committed to helping dog parents raise happy and healthy well-behaved dogs that are integral family members. 

Puppy Mama and At Attention Dog Training coach and educate dog parents to enhance communication, prepare for veterinary bills, and strengthen their overall bonds with their four legged-best friends. 

Encouraging dog parents to properly train their dogs to be well-behaved, will not only inspire more businesses to adopt dog friendly policies, but proper training will also help decrease the total number of dogs that are rehomed and/or euthanized each year.

Rehomed dogs are at risk for poor treatment and euthanasia in many cities in the United States. According to the ASPCA, 670,000 dogs are euthanized in the United States every year, and 47% of rehomed dogs are caused by “pet problems,” defined by problematic behaviors, aggressive behaviors, that grew larger than expected, or health problems owner couldn’t handle.  

About book "Raising a Doodle"

Raising a Doodle: Heartwarming Stories from Dog Parents Around the World is a source of guidance and support for new and experienced doodle parents alike. With interviews featuring dog experts who cover practical advice on training, health, grooming, and canine therapy, plus heartwarming stories and beautiful photos from more than a hundred members of the Puppy Mama community, this book is your guide to Doodle parenthood.

You’ll find:

● Tips for training and socializing your doodle

● Guidance to help keep your fluffy best friend healthy

● Stories about unconditional love and canine therapy

● Photos that make you smile

● And so much more!

No matter where you are on your journey with your pup, learn and laugh alongside puppy parents who understand the challenges and the joys of raising a doodle.

5% of the net proceeds from this book will go to service dog organizations that support military veterans with the companionship, love, and independence that a service dog delivers.

Raising a Doodle is available for purchase in King of Prussia, PA at the At Attention Dog Training headquarters or via Amazon, Barnes and Noble, Target or directly on www.PuppyMama.com.

About Theresa Piasta and Puppy Mama

Theresa Piasta is a former Army Captain, Iraq War Veteran, and the Founder of Puppy Mama, a pet-tech platform leveraging technology to deliver community and convenience to dog moms around the world so that they may live a more joyful and connected lifestyle. And together, the passionate Puppy Mama community is advocating for a more dog-friendly world and the healing power of canine therapy.

Since Theresa shared her story, over a thousand women have shared their stories about how their dogs are healing them and bringing joy to their lives–these stories ultimately created the foundation for a book series.

About At Attention Dog Training®

At Attention Dog Training® was founded by David Shade in 2015, providing basic obedience, puppy training, and behavior solutions for dogs of all kinds. At Attention Dog Training® employs Force-Free, Fear-Free, and Pain-Free positive reinforcement based methods founded on proven science to promote learning and establish a well-balanced relationship between dogs and their owners. David and his family have been active in the dog world advocating for the humane treatment of animals, as well as supporting several different rescues through foster and adoption. AADT’s mission is to keep happy dogs in happy homes! In 2018, At Attention Dog Training® was voted Best of the Main Line and Western Suburbs for dog training services.  


Puppy Mama

Business inquiries: 

Dana Humphrey
Whitegate PR
(619) 414-9307

At Attention Dog Training

Media/Business inquiries:
Lesley Shade, Chief Operating Officer

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